Today’s car buyers aren’t just shopping for the best deal—they’re shopping for the best experience. In fact, 54% of consumers say they would choose a dealership that delivers their preferred experience, even if it doesn’t offer the lowest price. That shift raises the stakes not just for individual dealerships, but for the brands they represent. Every interaction, from the first touchpoint to the final sale, must feel seamless, personalized, and consistent across locations and brands alike.
Learn how Oxlo helps dealerships and dealer groups collect and unify customer data across brands to drive better decisions and customer experiences.
How to Improve the Car Buying Experience With Customer Data
Customer survey data can point dealerships in the right direction when it comes to creating an optimal car buying experience. It provides critical insights into expectations, satisfaction, and areas for improvement. But for dealer groups representing multiple OEMs, collecting and standardizing data across brands is where the real challenge begins.
To truly compete, dealerships need a way to unify and act on that information across their entire brand portfolio. That’s where data gathering solutions like Oxlo play a key role — helping dealer groups transform raw customer information into clear, cross-brand, data-driven insights that guide smarter decisions and better experiences.
What Oxlo’s Data Gathering Service Does for Dealer Groups and Brands
Handling data from one dealership is complex. Managing it across multiple locations and multiple automotive brands adds an entirely new layer of difficulty. Each OEM has its own metrics, reporting formats, and performance benchmarks.
How Oxlo Bridges the Gap
With Oxlo’s data gathering services, dealer groups can collect, normalize, and analyze data across all their brands in one place, eliminating the inefficiencies of disconnected systems and manual reporting. This creates a consistent framework for evaluating performance — whether you’re comparing stores within a single brand or across an entire portfolio.
Turning Cross-Brand Customer Data Into Insights
Raw numbers are only valuable if you can interpret and act on them. When they come from different brands with different standards, it can be a challenge to implement insights across your operations.
With Oxlo, dealerships can turn fragmented, brand-specific data into unified insights, allowing decision-makers to:
- Compare performance across OEMs
- Identify brand-specific trends and gaps
- Spot inconsistencies in customer experience between locations
With near real-time updates, managers can quickly address issues. Whether it’s a drop in satisfaction scores for a specific brand or performance gaps across teams, Oxlo helps you take action before they impact the broader customer experience.
Types of Customer Data Oxlo Collects Across Car Dealer Brands
Oxlo gathers a diverse range of customer and performance data, standardizing it so dealer groups can make meaningful comparisons across brands.
Customer Experience Metrics
Customer experience metrics reveal how customers feel about your dealership—and the brand experience you deliver. These include:
- Customer Satisfaction Index (CSI)
- Net Promoter Score (NPS)
- Overall Satisfaction
- Customer Effort Score (CSE)
With the ability to align these metrics across brands, Oxlo provides consistent insights into customer sentiment.
Operational and Performance Data
Oxlo also captures operational data that highlights performance at both the dealership and brand level:
- Key Performance Indicators (KPIs)
- Sales Effectiveness Index (SEI)
- Dealer & Service Retention
- Dealer Recommendation Scores
This allows dealer groups to evaluate how each brand performs operationally and where improvements can be made.
Aggregated and Blended Data
Oxlo’s ability to aggregate and blend data is what makes cross-brand analysis possible. This includes:
- Composite and “Top Box” scores
- Multi-source surveys (sales, service, ownership)
- Cross-brand and time-based reporting
With this level of aggregation, dealer groups can uncover trends that isolated, brand-specific reports would otherwise miss.
What Car Dealer Brands Does Oxlo’s Data Gathering Service Support?
Oxlo collects and aggregates customer data across a wide range of leading automotive brands, enabling dealer groups to manage performance holistically across their entire portfolio.
Oxlo’s supports a wide range of leading car brands, including:
- Acura
- BMW
- Buick
- Chevrolet
- Chrysler
- Dodge
- Fiat
- Ford
- GMC
- Honda
- Hyundai
- Jeep
- Lexus
- Mazda
- Mercedes-Benz
- Nissan
- Subaru
- Toyota
- Volkswagen
- Volvo
How Dealer Brands Leverage Oxlo
With unified, cross-brand insights, dealer groups can:
- Identify underperforming stores within specific brands
- Compare CSI and NPS scores across OEMs
- Refine brand-specific sales and service strategies
- Inform staff training and performance incentives
- Strengthen customer retention programs across all brands
The Benefits of a Data-Driven Approach at Your Dealership
Better Decisions: Make more informed decisions with a unified view of performance across brands and locations.
Stronger Insights: Gain deeper visibility into customer behavior and expectations by brand, store, and region.
Efficiency Gains: Eliminate manual reporting and reduce time spent reconciling brand-specific data.
Improved Brand Consistency: Deliver a more consistent, high-quality customer experience across every brand you represent.
Turn Customer Experience Data Into a Cross-Brand Competitive Advantage
In the automotive industry, success is all about how well you manage and optimize performance across all your brands. Oxlo helps dealer groups collect customer information at scale, unify it across OEMs, and turn it into actionable insights to elevate every aspect of the car buying experience. The result is a more consistent, data-driven approach to meeting evolving customer expectations across dealerships and brands.
Contact us today to see how Oxlo’s ASAP solution can help your dealership turn cross-brand data into measurable results.