Choose an Experienced Partner for your Automotive Retail Integrations

Oxlo Systems provides innovative automotive DMS integration solutions to digitally transform the automotive retail industry. With decades of experience and a top-tier customer base, we power a connected automotive retail ecosystem of manufacturers, dealerships, software providers, and lenders.  

The Oxlo Impact

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Transforming Automotive Retail for the Future

At OXLO, we empower OEMs, dealerships, and software providers to navigate the evolving automotive marketplace with cutting-edge integration solutions customized to your needs. Our software harnesses the power of automotive business intelligence, streamlining operations to enhance revenue, customer experience, and enterprise integration.

Meet the Oxlo Team

Henry Tran

Chief Executive Officer

Henry Tran is an executive with 20+ years of business and technology experience, including leadership roles at Virtustream, PROS, Rackspace, and Alert Logic. Tran has built his career successfully transforming organizations’ Product Management, Technology, Customer Success, and Operations capabilities, including converting established, traditional software businesses to SaaS. Tran started his career as an engineer with a Cisco Certified Internetwork Engineer certificate and was awarded two patents.

Angela Taliaferro

VP of Business Implementation

Angela Taliaferro brings 19 years of experience to Oxlo and is responsible for all aspects of product implementation, from functional business requirements between customers and internal business partners to DSP integration and certification. Her ability to bridge the gap between technology and business demonstrates her versatility and capacity to excel in various roles. Angela provides direction and management on the system integration process lifecycle, focusing on providing excellence and value to the customer.

Lee Lierz

VP Engineering and Operations

Lee Lierz is an executive with 25+ years of business and technology experience, including leadership roles at MessageMedia, Doubleclick, Energy Velocity, Global Energy Decisions, and Ventyx. He has built his career growing and streamlining Engineering and IT Operations. He started his career as an Oracle database developer, but his curiosity for full-stack experience led him into system & platform architecture design and ultimately leading Development and Operations teams. Lee is Vice President of Engineering and Operations at Oxlo and is responsible for leading all development and technical operations for the company.

Rich Norwood

Head of Account Management

Rich Norwood is an account management specialist with 30+ years of experience in the Retail Automotive Systems industry. He started his career as a software specialist with Reynolds & Reynolds, where he excelled in customer service through software support and installation. Rich has built his career successfully by cultivating relationships with Dealerships, Auto Manufacturers, and Software Providers. Always listening and learning, Rich offers integrity and historical industry knowledge to assist our customers succeed. He enjoys interacting with customers professionally and personally. A successful relationship is the foundation of a successful business solution.

Oxlo is a Dura Software Company

Dura Software specializes in hyper-niche software products that fit narrow but mission-critical use cases for business customers. We partner with each of the companies in our portfolio to achieve their financial and operational goals, and our diverse team has the critical knowledge, credibility, and professional networks necessary to build industry-leading organizations with strategic value.

What our clients say

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Dura Oxlo LLC 11101 W 120th Ave, Suite 270 Broomfield, CO 80021-3638 USA

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