Selling Experiences, Not Just Cars: Building Brand Loyalty in Auto Retail

Selling Experiences, Not Just Cars: Building Brand Loyalty in Auto Retail

The automotive market is saturated with choices, where every dealership vies for the attention of discerning consumers. Success lies not only in selling cars but also in crafting memorable experiences that keep customers coming back for more. As highlighted in a Forbes article, 88% of customers surveyed in 2024 believe customer service is increasingly important. […]